One person. Three languages. One sentence that does not change. If the Spanish bio says photographer and the English bio says AI studio, you do not have a trilingual brand. You have an entity split.
What the profile actually says
English, Italian, Spanish: native or bilingual. Portuguese: limited working. That is the locked list. We do not add “fluent in five” or a talk we did not give.
EXMA is a LATAM marketing stage. Spanish in that room is not a translation job. It is the room’s language. Italian is the Apple Store Rome floor. English is the Florida studio. Same human.
What not to do
- Do not write three about pages that disagree.
- Do not ship ES wedding titles to chase leftover 0% CTR at position 30. That is a skip, not a cluster.
- Do not use a machine translation of the English keynote and call it native.
What to do
Keep Person schema, the LinkedIn headline, and the stage intro aligned: speaker (EXMA, John Maxwell), studio (Acromatico — photo craft plus AI), operator (pages that can be cited). Then render the same claim in the language of the room.
AI visibility for personal brands is the entity work. The audit is how you see whether ChatGPT picked one of you or none.