Coaching is a method for the next question. A studio is a machine that still works when the coach hangs up. Founders who only buy the conversation collect clarity and no URL.
Two jobs
Executive coaching (public LinkedIn service): name the stall, hold the standard, leave with a decision.
Acromatico: ship the thing the decision pointed at. Photography craft on a Saturday. Dist-only deploys on a weekday. Never “we build websites.”
John Maxwell (Oct 2020) is a speaking-and-coaching credential. It does not compile HTML. EXMA (Dec 2019) is a stage. It does not run a sprint.
When to use which
If you cannot name indigestion versus starvation, you need a mentor or a coach, not a studio invoice.
If you can name it and still have no extractable page, you need the studio.
Audit if the problem is that AI will not cite you. Book a coach if the problem is that you will not ship.