Rankscale is the most affordable credit-based monitor starting around $20/month. Peec AI offers superior sentiment tracking for $95–$495/month. Enterprises typically choose Profound or Brandlight for deep analytics. Acromatico provides a done-for-you agency alternative for teams needing implementation rather than just tracking.
Every price and feature claim below links to a public 2026 source we retrieved. Where a vendor hides pricing behind a sales call, we say so. Acromatico is listed honestly as an agency — a done-for-you service, not a software tool.
Rankscale is the cheapest credit-based alternative, starting around $20/month with citation analysis and audits [3]. Peec AI and AthenaHQ offer deeper analysis, with sentiment tracking and more engines for $95–$495 and free/$295 respectively [4] [6]. Enterprises often choose Profound or Brandlight, while Acromatico offers a done-for-you agency alternative. To go deeper, Peec AI steps up to $95–$495/month with more prompts, unlimited users and strong sentiment tracking, though it caps at three engines on self-serve and is a monitor, not an optimizer [4] [5]. AthenaHQ splits the difference with a free Essential plan and a $295/month Starter across nine engines and unlimited seats [6].
Published entry pricing and what each option is actually for. Figures are the sources' 2026 numbers, linked per row.
| Option | Entry price | Best for |
|---|---|---|
| Rankscale | from ~$20/mo [3] | The cheapest credit-based monitor; audits and citation analysis. |
| Peec AI | $95/mo (Starter) [4] [5] | More prompts and deeper sentiment tracking; unlimited users. |
| AthenaHQ | Free tier; Starter $295/mo [6] | A free on-ramp then broad 9-engine coverage. |
| Profound | Sales-gated; ~$99–$399/mo signals [7] | Enterprises wanting deep conversation analytics; demo required. |
| Brandlight | ~$199/mo; Enterprise custom [8] | Fortune 500 brands; 11-engine footprint; sales-gated. |
| Semrush AI Visibility Toolkit | $99/mo per domain [9] | Teams already inside Semrush who want AI tracking bolted on. |
| Acromatico (Agency/DFY) | from ~$1,500/mo per brand [10] | Teams that want the optimization done for them, not just measured. |
If Otterly's Lite plan feels too thin, you can go cheaper or go deeper. Rankscale starts around $20/month on credit-based pricing and leans into citation analysis, competitor leaderboards and page-level audits — closer to an analytics tool than a bare monitor [3]. To go deeper, Peec AI steps up to $95–$495/month with more prompts, unlimited users and strong sentiment tracking, though it caps at three engines on self-serve and is a monitor, not an optimizer [4] [5]. AthenaHQ splits the difference with a free Essential plan and a $295/month Starter across nine engines and unlimited seats [6].
If Otterly was your starter kit and you have outgrown it, the enterprise tier is Profound and Brandlight. Profound is demo-led with no public price; reviewers cite historical $99 and $399/month signals and enterprise deployments reported in the $2,000–$5,000+/month range [7]. Brandlight targets Fortune 500 brands with an 11-engine footprint, but its public pricing page 404s and access is sales-only, with a ~$199/month Starter reported by aggregators [8]. If you already use Semrush, its AI Visibility Toolkit adds tracking for $99/month per domain [9].
Honest framing: Acromatico is not a monitor like Otterly, so we are not a software swap. We are a Miami studio combining photography craft with AI-SEO strategy — a done-for-you service that does the work every tool on this page only measures: earning third-party citations, publishing answer-shaped content, and fixing the technical and authority gaps that keep AI engines from recommending you. We charge a flat per-brand retainer from about $1,500/month, our real published band [10]. A cost-effective setup for many teams is to keep a cheap monitor like Otterly for the scoreboard and add an agency to move it. If you want a read first, our free AI Visibility tool shows whether AI already recommends you — no signup — so you can decide between measurement and execution.
For a cheap monitor, Rankscale (from $20/mo) undercuts Otterly's $29/mo Lite. For more prompts and sentiment depth, Peec AI (from $95/mo) and AthenaHQ (free tier, Starter $295/mo) step up. Profound and Brandlight serve enterprise. If you want the optimization done for you, a GEO agency like Acromatico is the done-for-you alternative.
Otterly.ai runs $29/month (Lite, 15 prompts, four engines), $189/month (Standard, 100 prompts, API and MCP) and $489/month (Premium, 400 prompts). Google AI Mode and Gemini are paid add-ons, annual billing is roughly 15% off, and there is a free trial.
Rankscale starts even lower at about $20/month on credit-based pricing. But at these price points every tool is a monitor: it measures AI visibility without earning it. If your gap is execution rather than measurement, a cheaper tool will not close it; that is where an agency comes in.
Not as software. Acromatico is a GEO/AI-SEO agency: a done-for-you service that does the optimization work Otterly only measures, on a flat per-brand retainer from about $1,500/month. We also publish a free AI Visibility tool for teams that just want a read.
Figures reflect each source's stated 2026 pricing at compilation. Ranges are the publishers'; Acromatico added no estimates of its own.
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