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3. sameAs (schema.org property)

The sameAs property links a brand’s canonical URL to definitive references like Wikipedia or Wikidata. By asserting that these disparate URLs represent the exact same real-world entity, it resolves ambiguity for AI models, strengthens the Knowledge Graph, and disambiguates your identity from similarly named competitors.

What is sameAs schema?

The sameAs schema property explicitly tells search engines that a specific URL represents the exact same entity as your page. Unlike standard backlinks, this attribute asserts identity equivalence rather than simply pointing to a resource. It is essential for disambiguating your brand from similarly named competitors and confirming authority.

sameAs vs. Hyperlinks: Unlike ordinary links or citations, sameAs asserts that two URLs represent the exact same entity. It is for identity reconciliation, not referencing sources.

When should you avoid using sameAs schema?

Do not use sameAs for pages that merely mention your entity, such as press coverage or directory listings where you are not the primary subject. It is strictly for pages that represent the exact, identical entity.

How to implement sameAs schema

Note: The URLs below are fictional placeholders. Only include URLs that represent the identical entity.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Brand",
  "url": "https://www.example.com",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Example_Brand",
    "https://www.wikidata.org/wiki/Q123456",
    "https://www.linkedin.com/company/example-brand"
  ]
}

sameAs vs. Citations

sameAs asserts identity, not reference. Do not use it for press coverage or sources that merely mention the entity.

Note: While Google uses sameAs for identity reconciliation, they do not guarantee it will trigger specific search features.

Valid vs. Mention-only Targets

sameAs Verification Checklist

• Does the URL represent the exact entity?
• Is the page authoritative (official profile or wiki)?
• Is the content up-to-date and consistent?

Related terms