Acromatico, a family-run photography and brand studio working across South Florida and New York City, created a personal brand photoshoot for Alicia of Legally Techie — a woman in the tech workspace who is down to earth, loves connecting with her customers, and helps business owners with their biggest headaches.
Legally Techie is Alicia's business — a name our studio fell for immediately. As we noted at the time, you don't often get to see girls in the tech workspace, and Alicia blew our minds with her work. She is down to earth, loves connecting with her customers, and helps business owners with their biggest headaches.
This personal brand session, photographed by Acromatico in February 2021, was built to put that personality on camera — the kind of imagery a founder uses to introduce herself, her brand, and her work to the people she serves. If you ever need advice from this techie, our recommendation was simple: reach out to Alicia, check out Legally Techie, and thank us later.
“You don't often get to see girls in the tech workspace, and Alicia blew our minds with her work.”
Good to know
A personal brand photoshoot is built around a single founder rather than a product or an event. The goal is a library of images — portraits, working shots, and lifestyle frames — that a business owner can reuse across a website, social profiles, press features, and pitch decks. For someone like Alicia, whose business lives in the tech space, that means photography that reads as approachable and credible at the same time.
Acromatico is a family-run photography and brand studio founded in 2004, working across South Florida and New York City with a dark, fine-art "Brand Studio" aesthetic. We approach personal branding the way we approach editorial and brand work: the images should feel like the person, not like a stock library. If you're a founder, consultant, or service provider planning a personal brand session, the most useful first step is deciding where the photos need to work hardest — your homepage, your social feed, or your sales materials — and building the shot list backward from there.
