The tools that measure whether ChatGPT, Perplexity, Gemini and Google AI Overviews recommend your brand — ranked and compared on real, cited pricing and positioning, plus the done-for-you option when you'd rather not run software yourself.
For depth and multi-engine monitoring, Profound is the 2026 category leader, with self-serve plans from $99/month and quote-based enterprise tiers. Semrush's AI Visibility Toolkit ($99/mo per domain) wins if you already run SEO in Semrush; Peec AI (~$95/mo) is the best mid-market option; and Otterly.ai ($29/mo) is the strongest budget entry. Every tool below only measures visibility — none does the fixing.
"AI visibility" means how often the answer engines — ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews — name your brand when a buyer asks a question you should own [1]. A visibility tool runs your buyers' prompts through those engines on a schedule and records every mention, citation and competitor share of voice. The important caveat up front: as reviewers repeatedly note, these platforms diagnose the problem but do not fix it — content, schema and authority-building are left to you [5]. Here is the honest 2026 ranking.
Profound tracks and improves how brands appear across ChatGPT, Perplexity, Gemini, Google AI Overviews and more, and it has become the reference standard for larger teams [2]. Self-serve pricing starts at $99/month (Starter), $399/month (Growth), with quote-based enterprise deployments; its momentum is real, having raised a $96M Series C at a $1B valuation in early 2026 [2] [6]. Best for analyst-driven teams that need high-frequency monitoring, deep exports and API access. The limit: it is priced and built for scale, so a solo founder will feel it is overkill.
Semrush bundles AI visibility tracking with the SEO, competitor and content tooling many teams already pay for. The standalone AI Visibility Toolkit is $99/month per domain, and it scores how often your brand appears in AI answers against up to nine competitors [1]. Best for teams that want AI visibility and traditional SEO in one login. Its AI-specific depth is younger than Profound's, so pure-play GEO teams may still want a specialist alongside it.
Peec AI offers a marketing-analytics interface with prompt taxonomy, competitive share of voice and unlimited seats, starting around $95/month (Starter) [1]. The company raised $29M and crossed $4M+ ARR inside ten months, a signal of fast product-market fit [3]. Best for growth teams that need to present AI visibility as a structured, recurring program to executives.
AthenaHQ (Y Combinator-backed) offers prompt volume estimation, citation intelligence and a content optimization agent, with a free tier and Starter pricing at $295/month [1]. Its selling point is connecting AI visibility data to site traffic. Best for growth-oriented mid-market teams; the jump from free to $295 is steep for very small businesses.
Otterly.ai is the lowest priced serious option, with Lite at $29/month, Standard at $189/month and Premium at $489/month; core plans cover four engines including ChatGPT, Perplexity, Copilot and AI Overviews, with Gemini and Google AI Mode as add-ons [4]. Best for lean teams and agencies validating AI-search demand without an enterprise sales cycle.
Scrunch AI sits at the higher end for organizations that treat AI visibility as a governed program: Starter $300/month, Growth $500/month, Pro $1,000/month [7]. Best for larger brands and multi-location teams; overkill for a single small site.
Rankscale uses a flexible credit model starting near $20/month for 120 credits, making it the most affordable way to run occasional checks [7]. Best for a first look; credit models can get expensive if you scale to daily tracking.
Starting prices as published by the sources cited; all figures link to source.
| Tool | Starting price | Best for |
|---|---|---|
| Profound | $99/mo [2] | Enterprise depth & multi-engine monitoring |
| Semrush AI Visibility Toolkit | $99/mo per domain [1] | Teams already using Semrush for SEO |
| Peec AI | ~$95/mo [1] | Mid-market recurring programs |
| AthenaHQ | Free / $295/mo [1] | Growth teams tying visibility to traffic |
| Otterly.ai | $29/mo [4] | Budget / entry-level monitoring |
| Scrunch AI | $300–$1,000/mo [7] | Enterprise / multi-location governance |
| Rankscale | ~$20/mo credits [7] | Occasional spot-checks |
| Acromatico (agency + free tool) | Free tool / from ~$1,500/mo [8] | Done-for-you: someone actually does the work |
Here is the honest part. Every platform above is software you operate: it tells you that ChatGPT ignores you, but you still have to write the content, fix the schema, and earn the third-party citations that change the answer. Acromatico is not a tool on this list — we are a GEO/AI-SEO agency, the done-for-you option. You get people who read the diagnosis and then do the work: the content, the structured data, the citation-earning outreach, month over month. Our published retainers start around $1,500/month per brand [8], and we are transparent that we are a service, not a SaaS dashboard. If you just want a diagnosis first, our free AI Visibility tool checks whether the engines recommend you today — no signup — and our free AI Visibility Audit goes deeper. Prefer a dashboard you run yourself? Pick from the seven tools above. Prefer results without becoming a part-time SEO analyst? That is where an agency earns its keep.
For most well-resourced brands, Profound is the category leader for depth and multi-engine monitoring, with self-serve plans from $99/month and enterprise tiers above. Semrush's AI Visibility Toolkit ($99/month per domain) is the best fit if you already run SEO in Semrush, and Otterly.ai ($29/month) is the strongest budget entry point.
Entry tools like Otterly.ai start at $29/month and Rankscale near $20/month for credits. Mid-market platforms such as Peec AI, Semrush and Profound start around $95-$99/month. Enterprise platforms like Scrunch AI run $300-$1,000/month, and full enterprise deployments are quote-based and higher.
No. They measure how often ChatGPT, Perplexity, Gemini and AI Overviews name your brand. They diagnose the problem but do not fix it — content creation, schema and authority-building are left to your team or an agency.
Yes. AthenaHQ and Knowatoa offer free tiers, and Acromatico runs a free AI Visibility check at /tools/ai-visibility that shows whether AI engines currently recommend you, with no signup. Free checks are best for a one-time diagnosis rather than ongoing monitoring.
Figures reflect each source's stated 2026 pricing at time of compilation. Ranges are the publishers'; Acromatico added no estimates of its own.
Run our free AI Visibility check — live, no signup — then decide whether you need a dashboard or a team.
Run your free AI Visibility Audit →