What the leading AI-visibility and answer-engine tracking tools actually charge per month in 2026 — Profound, AthenaHQ, Peec AI, Otterly, Scrunch, Rankscale, Semrush and more — with a source link for every figure.
Published AI-visibility tool pricing in 2026 runs from about $29/mo (Otterly Lite) and ~$20/mo (Rankscale) at the low end, to $295/mo (AthenaHQ Self-Serve) and $399/mo (Profound Growth) in the mid-tier, with enterprise plans custom-quoted into the thousands per month. Serious multi-engine tracking generally starts near $200–$500/mo. Every figure below links to its source.
"AI-visibility tools" all do a similar core job: they run a set of prompts through ChatGPT, Perplexity, Google's AI Overviews, Gemini and other engines, then report whether your brand gets mentioned, how it's described, and who gets cited instead of you. What separates them is engine coverage, how many prompts you can track, and how much hand-holding you get. Price scales almost entirely with those three levers. Below are the tools whose 2026 pricing we could verify from a public source — presented even-handedly, cheapest first. Where a vendor publishes no price, we say so rather than guess.
Published monthly starting price and what the entry tier includes. Prices change often; figures reflect the sources cited at compilation.
| Tool | Entry price / mo | What the entry tier gets you |
|---|---|---|
| Rankscale | ~$20 / mo [1] | Essentials tier, ~120 credits; Pro ~$99/mo (~1,200 credits) [1] |
| Otterly.ai | ~$29 / mo [3] [2] | Lite, ~15 prompts; Standard ~$189/mo (100 prompts); Premium ~$489/mo [1] |
| Peec AI | ~€75–€89 / mo [2] [1] | Starter (~25 prompts); Pro ~€169–€199/mo (~100 prompts); Enterprise higher [2] |
| Semrush AI Toolkit | ~$99 / mo add-on [1] [2] | ~25 prompts, 300 daily queries, one domain; sits on top of a Semrush plan [1] |
| Scrunch AI | ~$100 / mo [1] | Explorer (~100 prompts); Growth ~$500/mo (~700 prompts); Enterprise custom [1] |
| AthenaHQ | ~$295 / mo [2] [1] | Self-Serve, ~3,600 credits across engines; Enterprise custom [2] |
| Profound | $99 / mo (Starter) [4] | Starter tracks ChatGPT only; Growth $399/mo (3 engines); Enterprise custom [4] |
Two caveats on that table. First, Profound is often described in 2026 roundups by its Growth tier — around $399–$499/mo — rather than its $99 Starter, because the Starter only tracks ChatGPT and most buyers want Perplexity and Google's AI Overviews too [4] [3]. Second, Peec AI prices in euros and the two sources we checked quote slightly different Starter figures (~€75 vs ~€89), so treat it as a band [2] [1].
Where public pricing runs out, and which named tools we deliberately left off.
| Tool | Published figure |
|---|---|
| Profound Enterprise | Custom (demo-led, no public price) [4] |
| Rankscale Enterprise | ~€780 / mo [2] |
| Ahrefs Brand Radar | ~$129–$199 / mo (free tier available) [2] [1] |
| Brandlight, Nightwatch | Omitted — no verifiable 2026 price found |
We set out to price Brandlight and Nightwatch too, but none of the public sources we retrieved listed a confirmable 2026 monthly figure for either, so we left them out rather than print a number we couldn't stand behind. That is the honest limit of this comparison: several strong tools are demo-led or enterprise-only, and their real cost only surfaces on a sales call. If you see a tool quoted elsewhere at a precise price, check whether that price is for one engine or all of them, and how many prompts it covers — that is where two "$99 plans" can differ by an order of magnitude in what they actually track.
Here is what none of these subscriptions do: move you up. Every tool on this page measures your AI visibility — it tells you which prompts mention you, how ChatGPT describes you, and who gets cited instead. That's genuinely useful, and if you have an in-house team, a $29–$399/mo tracker is a smart buy. But the score doesn't change because you're watching it. Improving it takes content that answers the questions buyers actually ask, third-party mentions and reviews that engines trust, and the technical work that makes your pages easy to cite. That's a job, not a dashboard.
Acromatico is the agency side of that equation, not another tool. We're a done-for-you GEO and AI-SEO service: we do the content, the citation-earning, and the technical work, and report on the movement. Our pricing is a flat per-brand retainer from about $1,500/mo per brand — in the same band as the wider GEO agency market we documented in our GEO Agency Pricing Index 2026 [5]. A tracking tool and an agency solve different problems: one tells you where you stand, the other changes it. Many teams run both. And if you just want to see where you stand today without paying anyone, our free AI Visibility tool checks it live, no signup.
Published entry prices range from about $29/mo (Otterly Lite) and ~$20/mo (Rankscale) to $295/mo (AthenaHQ Self-Serve) and $399/mo (Profound Growth), with enterprise tiers custom-quoted into the thousands. Serious multi-engine tracking generally starts near $200–$500/mo. Every figure on this page links to its source.
Among tools with public pricing, Otterly's Lite plan (~$29/mo) and Rankscale's entry plan (~$20/mo) are the lowest published paid tiers, though both cap the number of tracked prompts. Several tools also offer free one-off graders if you only need a snapshot.
No. These tools measure and monitor whether AI engines mention you; they do not earn the citations. A subscription tells you where you stand. Moving it still requires content, third-party mentions, and technical fixes — the work an agency or in-house team performs.
Every figure is drawn from a public 2026 pricing page or roundup and linked inline and in the Sources list below. Prices change often and some vendors are demo-led with no public price; where we could not verify a figure, we omitted the tool. Treat these as published ranges, not quotes.
Figures reflect each source's stated 2026 pricing at the time of compilation. Vendor pricing changes frequently; verify on the tool's own site before buying. Acromatico added no estimates of its own.
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